IMA is a studio run by people who want to create.

IMA began as a sound studio. Andreas Kübler, Sebastian Kübler, and Xaver Willebrand founded it in Paderborn in 2009: three musicians who had met online and found something worth saying together through sound.

The first landmark commission was the Krake roller coaster at Heide Park in 2011: a complete audio identity for one of Germany's most ambitious new rides, and the largest project IMAscore had taken on up to that point. It was the beginning of a working relationship with the theme park industry that would shape everything that followed.

The work accumulated. European market leader in amusement park audio by 2014. Film and video game trailer work began in 2016: Disney, Warner Bros., Activision. World market leader in amusement park music by 2017. In 2018, the teaser for Disney's ‚The Lion King‘ launched with IMA's score and reached 224.6 million views in its first 24 hours.

But for this, IMAmotion had to be reinvented. Alongside IMAscore's Xaver Willebrand, theatre-trained Patrick Kerner, civil engineer Andrea Willebrand, and generalist Pierre Reinhardt came together to found a new and lasting version of the company in 2022. Today, IMA works across theme park scores and trailer music, themed environment design, media production, and full physical fabrication. The question behind all of it is the same one it has always been: what should this feel like, and how do we make it feel that way?

Today, Xaver, Andrea, and Patrick lead the team into new endeavors, telling all those little stories worth telling in ways that bring adventure, fun, scares, and wonder — or whatever emotion you want your guests to feel. Because in the end, it's all about going on a journey you never expected when you close the door behind you and enter a world where everything seems possible.